About Us

Pete Fernald - CEO and Principal Consultant (Raleigh/Durham) After logging a 15-year career in the high-tech sector as a top sales performer and marketing manager, Pete started Atlantic Database to help clients "save time and money, build awareness and increase sales" through integrated sales and marketing automation technology. Pete is certified in Act!, Zoho and Microsoft CRM and holds a Masters in Information Management from Syracuse University in addition to MBA and BSBA degrees from East Carolina University.

G Marshall Johnson - Senior Vice President, Sales and Business Development: Marshall is a lifetime sales professional who uses his unique experiences to redefine the role of selling in the modern economy. Marshall learned the science of sales as he made the executive journey from Sam Zell's office in Chicago to Henry Hillman's empire in Pittsburgh to the mavens of Wall Street.  He has perfected sales techniques that are rarely taught and used by only the upper echelon of sales professionals. Marshall can apply these principles anywhere to grow willing people and organizations.

Kelly Peak - Senior Consultant, e-Marketing and Web Development:  Kelly Peak designs online and e-Marketing materials, taking advantage of current tools like Social Media and SEO to promote brands and products to a worldwide market. In addition to her web development skills, Kelly is an experienced instructor who coaches clients in updating and maintaining their websites. She is holds a B.A. in Journalism - Visual Communication from UNC-Chapel Hill.