About Us and Our Partners

Pete Fernald - Chief Information Officer
After logging a 15-year career in the high-tech sector as a top sales performer and marketing manager, Mr. Fernald started Atlantic Database to help clients "save time and money, build awareness and increase sales" through integrated sales and marketing automation technology. Pete is certified in ZOHO and has also worked with other CRM solutions including Salesforce, Microsoft CRM and Act! He holds a Masters in Information Management from Syracuse University, an MBA and BSBA degrees from East Carolina University, completed The Digital Marketing Boot Camp at the University of North Carolina at Chapel Hill, also holds multiple Zoho certifications including CRM, Campaigns, Social, Survey, Sign, and Analytics!

At mdna.digital, we are the Growth OS for the AI Age helping ambitious startups and teams launch, learn, and scale with speed. Our modular GTM stacks cover Branding, ABM, Product Marketing, Performance Marketing, GEO, AIO, and SEO — all execution-ready, all AI-powered. Every signal from clicks to conversations sharpens your messaging and accelerates growth. With mdna, you don’t just run campaigns; you engineer outcomes. Built by marketers, fueled by AI , mdna.digital is where growth happens faster.

Xponential Digital is a leading partner for Zoho and has global expertise in workflow automation, digital transformation and agile development. Our solutions solve business challenges and usher in productivity and profitability!

Integrate Zoho Books with Avalara for Sales Tax automation and management. Why use the manual method of determining and associating sales tax rates for your transactions? Automate!

Integrate Zoho CRM using Commercient to connect with your ERP system. Hassle-free integrations for over 85 ERP’s, and counting including the most recent integrations, including SAP, Infor, Epicor, Sage, QuickBooks, and many more! Check out our Partner Success Story!

An affordable and full featured integration between Zoho CRM and LinkedIn including AI Insights! Create Leads, Contacts and Companies in Zoho from from LinkedIn Connections.

Integrate Zoho CRM with RingCentral for a cloud-based business phone system designed for small businesses. Manage all call-related activities from inside Zoho CRM.