About Us and Our Partners

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Pete Fernald - Chief Information Officer
After logging a 15-year career in the high-tech sector as a top sales performer and marketing manager, Mr. Fernald started Atlantic Database to help clients "save time and money, build awareness and increase sales" through integrated sales and marketing automation technology.  Pete is certified in ZOHO and has also worked with other CRM solutions including Salesforce, Microsoft CRM and Act!  He holds a Masters in Information Management from Syracuse University, an MBA and BSBA degrees from East Carolina University, completed The Digital Marketing Boot Camp at the University of North Carolina at Chapel Hill, also holds multiple Zoho certifications including CRM, Campaigns, Social, Survey, Sign, and Analytics!


Integrate Zoho Books  with Avalara for Sales Tax automation and management.  Why use the manual method of determining and associating sales tax rates for your transactions? Automate!

Integrate Zoho CRM using Commercient to connect with your ERP system.  Hassle-free integrations for over 85 ERP’s, and counting including the most recent integrations, including SAP, Infor, Epicor, Sage, QuickBooks, and many more!  Check out our Partner Success Story!

An affordable and full featured integration between Zoho CRM and LinkedIn including AI Insights! Create Leads, Contacts and Companies in Zoho from from LinkedIn Connections. 

Integrate Zoho CRM with RingCentral for a cloud-based business phone system designed for small businesses.  Manage all call-related activities from inside Zoho CRM.

A boutique consulting firm and trusted growth partner.  Areas of expertise include advisory and consultancy services, digital transformation, training and on-boarding for Zoho One.  Global in scope with clientele across multiple geographies.  Catering to a vast range of industries from manufacturing to IT services and pushing the horizon constantly!

Xponential Digital is a leading partner for Zoho and has global expertise in workflow automation, digital transformation and agile development. Our solutions solve business challenges and usher in productivity and profitability!